The Knauf shopping centers, strategically located in northern Luxembourg and beloved by Belgian cross-border shoppers, are stepping up their Grand Ducal presence with a bold new communication identity crafted by Intrépide Studio.
Moien Knaufy !
Brand Strategy
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Graphic Design
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Social Media
A Turnkey Digital Marketing Strategy
At the heart of this transformation is a fresh and dynamic tagline: Moien Shopping, launched this summer. This modern, welcoming signature perfectly captures the warm, vibrant spirit of Knauf centers.
For nearly a year, we've been collaborating with Knauf Shopping to completely revamp their communication strategy.
This ambitious project includes:
- A Unique Brand Universe: Playful, colorful, and engaging, with a daring and spirited touch that sets it apart from the crowd.
- Knaufy, the Mascot Extraordinaire: This charming and fully customizable character has become the heart and soul of the brand, marking key moments throughout the year — as a love-struck Valentine, an eager Easter egg hunter, or a savvy bargain-seeker during sales. Knaufy and his family are now essential pillars of Knauf’s marketing, visible online, offline, and even on branded goodies like socks!
A Partnership Rooted in Creativity and Boldness
Aboard L'Intrépide, we believe that every brand deserves a story that captivates, inspires, and stands out. With Knauf Shopping, we rose to the challenge by designing a bold, vibrant brand universe that resonates far beyond the borders of the Grand Duchy.
Intrépide Studio successfully crafted a bold and cohesive brand identity for Knauf, boosting its visibility and strengthening its emotional bond with customers.
